Blogbuzz

I’ve spent the last several posts talking about scams and bogus get rich quick schemes and It’s refreshing to have something to talk about that not only isn’t bogus, it’s free with no strings attached, It’s a free tool called AdwordsDigger..

If you’ve been using Google Adwords then you probably know that in addition to the content network, they also have an option for placement. This is where you either provide a list of keywords, choose by topic, or by demographics and Your ads then appear on targeted sites which fit your criteria and are running Adsense ads. You can also use any combination of those factors.

The problem is that it can be confusing trying to figure out how to select just the right placements to get the best return on your investment. When I started my first Adwords campaign I spent an hour or so reading the documentation and playing with the placement settings but I finally decided to skip it entirely because with all the options I had a hard time figuring out exactly what settings to use.

That’s changed now that I’ve Got AdwordsDigger. I may use demographics and keywords as placement factors but one other thing I’ll be doing is using a list of URLs that I’d like to have my ads appear on.

It’s simple enough, once I’ve done my keyword research and I know which high traffic keywords I’m targeting, I’ll take that list of keywords and put it into AdwordsDigger. Next I’ll set it to search for about 30 urls for each keyword and start it going.

AdwordsDigger then goes to Google and finds the top ranked url for each keyword. It also show me if they have adsense (along with what ad format they’re using) and the Alexa rank.

I’ll use this list to hand pick top ranking urls with high traffic and have AdwordsDigger save that list in a text file. Then, when setting up Adwords Placement, I will give it that list of urls.

The result is that in addition to my ads appearing on the content network, they will also be appearing on that select list of urls I handed Google. Because of their traffic and relevance to my keywords I should see a significantly improved click through rate which will no doubt lead to better conversion rates.

All this because one I have my keywords I spent another few minutes using this free tool. It’s brought to you by the same people that came up with Keyword Corral, another great tool that’s saved me a lot of time in keyword research.

What have you got to lose? Its a FREE tool. and no, it’s not going to start nagging you for money later and it’s not a trial version. it’s the full ball of wax. Adwordsdigger has a place in my Adwords toolbox from here out. Take a couple minutes and check out this free tool now.

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